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Amazon.com: Segmentation, targeting and positioning (STP) ANALYSIS OF ZARA INDIA : International Marketing Innovation and E-commerce eBook : Stamen, Silvi, Riverrun, Chris: Kindle Store
Analysis of Zara's market position. ZARA is the main success factor of Inditex's growth and plays the leading role of the group's sales and profit. For this reason, we will go into
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