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Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M  – GeekWire
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire

Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will  it Pay Off? - Digital Innovation and Transformation
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation

Chart: Sportswear Giants Stock Up on Fitness Apps | Statista
Chart: Sportswear Giants Stock Up on Fitness Apps | Statista

Under Armour buys MapMyFitness in $150 million wearable computing play |  ZDNET
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET

Under Armour acquires MapMyFitness for $150M | MobiHealthNews
Under Armour acquires MapMyFitness for $150M | MobiHealthNews

Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC  Rainmaker
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker

Under Armour: Sports apparel firm Under Armour shifts to distributor model  - The Economic Times
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times

Under Armour, With First-Ever Acquisition, Enters The World Of Software
Under Armour, With First-Ever Acquisition, Enters The World Of Software

Exclusive: Under Armour acquihires Gritness, a group workout finder app |  MobiHealthNews
Exclusive: Under Armour acquihires Gritness, a group workout finder app | MobiHealthNews

How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews

Why Under Armour's app strategy failed - Modern Retail
Why Under Armour's app strategy failed - Modern Retail

Under Armour agrees MyFitnessPal sale for US$345m - SportsPro
Under Armour agrees MyFitnessPal sale for US$345m - SportsPro

Under Armour spends $560M to acquire MyFitnessPal and Endomondo |  MobiHealthNews
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews

Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS |  TechCrunch
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch

Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour Acquisition Tactical Boots in Black for Men | Lyst

Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike |  Inc.com
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com

Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021

Under Armour acquires popular health and fitness apps MyFitnessPal and  Endomondo
Under Armour acquires popular health and fitness apps MyFitnessPal and Endomondo

Under Armour announces significant data breach of its MyFitnessPal app –  Baltimore Sun
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun

In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews

Under Armour added 10 million new users for its fitness apps since February  | MobiHealthNews
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews

The MyFitnessPal app is seen on a smartphone in Golden, Colorado February  5, 2015. Under Armour Inc, which provides sports clothing and accessories,  has acquired two mobile apps for about $560 million,
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,

After the deal: Endomondo founder Mette Lykke not running for the hills  after $85 million acquisition - Tech.eu
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu