Nike's Kaepernick ad: provocative PR, not purpose-led branding - brandgym
Obsess your Brand Conviction, not Brand Purpose.
How Nike Reframed Brand Purpose In The Age Of Social-conscious Marketing | The Drum
Nike Inc.'s Mission Statement is amazing!...i go to business school/am an athlete haha. Bill Bowerman track and field … | Mission, Mission statement, Inspiration
What Is Nike's Purpose and How Does Its Achieved?
What You Can Learn from Nike Branding Strategy | Rival IQ
A look into how Nike (NYSE: NKE) is achieving its Purpose 2025 environmental, diversity and workforce goals - Portland Business Journal
Nike's 'Empowering' Brand Strategy - Insight by The Brand Specialist
How can you build brand equity through meaningful purpose?
Is Nike's ad with Kaepernick an example of brand purpose?