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Why Puma and Adidas Became Bitter Rivals
The Fascinating Family Feud that Led to Adidas and Puma, and Allowed Nike to Dominate the Market
Thesis Social Jam Session: Adidas versus Puma: Origins of a rivalry between brothers
Adidas vs Puma - The Family Argument That Gave Rise to Sports Marketing - YouTube
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How Puma and Adidas' rivalry divided their founding town for 70 years - Business Insider
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Adidas and Puma bury the hatchet after 60 years of brothers' feud
Adolf Dassler - Wikipedia
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: Smit, Barbara: 8601400285008: Books - Amazon.ca
Adidas and Puma were Founded on a Bitter Sibling Rivalry - Toptenz.net
Two Brothers, Two Sneakers, And A Global Battle For Footwear | Sports History Weekly
